How to Build a Media Relations Strategy for a Brand Launch in Africa: 9 Steps in Order
Afrobarometer asked 53,444 people in 39 countries where they get their news, and 65 percent said they get it from radio at least a few times a week. The Reuters…
How to Choose a PR Agency for African Market Entry: Complete 2026 Guide
The firm that did brilliant work for an established brand can still fail you on market entry, because the two jobs aren’t the same skill. One protects a reputation that…
How Foreign Brands Can Navigate Price Sensitivity in Africa in 2026
Walk through Balogun Market in Lagos or Gikomba in Nairobi, and you will see shoppers reach for the small pack over the large one: a sachet of seasoning instead of…
What Nigeria’s 66th Independence Day Campaigns Got Right About PR
Sixty-six free rides, a mobility brand and a roster of music artists drove the "Rides On Us" campaign by ONErpm and Shuttlers for Nigeria’s 66th Independence Day. The strategy relied…
Why Global Strategies Fail in Africa Without Local PR In 2026
No agency would build one communications plan for Tokyo, Jakarta and Mumbai and assume it travels unchanged across all three. The platforms differ, the trust signals differ, the media systems…
How Renewable Energy Firms in East Asia Are Positioning for Africa’s Clean Energy Boom in 2026
At Enlit Africa, one of the continent's largest power industry renewable energy gatherings, close to four in ten exhibitor stands in Cape Town belonged to Chinese companies, more than any…
Your KOL Playbook Works in China. It Needs Rebuilding for Lagos and Nairobi
The first time a Shenzhen marketing lead asked me to “just adapt the Douyin approach” for their influencer marketing Africa (Nigeria) launch, I had to stop him mid-sentence. There is…
How Japanese Technology Companies Can Build Local Credibility in the Nigerian Tech Market in 2026
There are currently 57 Japanese companies operating in Nigeria, according to figures the Federal Government shared with Japan's ambassador just weeks ago. Ask a product manager in Yaba or a…
What Asian Solar Brands Get Wrong About Performance Marketing in Nigeria
A solar purchase in Nigeria plays out more like a mortgage decision than an impulse buy, and that's the part most performance marketing campaigns get wrong before they've spent a…
Automotive PR Strategy in West Africa: How Chinese Car Brands Turn Market Share into Brand Authority in 2026
Count the vehicle badges along Allen Avenue or Isaac John Street in Ikeja on a Monday morning: GAC, Changan, Chery, Geely, MG. A decade ago, Japanese manufacturers like Toyota and…
