Influencer Marketing: What African Brands Need To Know

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It’s an influencer’s world, and we live in it. In 2016, the influencer market grew from $1.7 billion to $9.7 billion in 2020. In 2021, it rose to $13.8 billion, indicating steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry.   

You might be asking, what is Influencer Marketing? Well, you know that sort of thing when a brand collaborates with an individual to promote a product? That’s influencer marketing. 

“The fast growth of influencer marketing shows no signs of depleting globally, and the same goes for a wide range of African markets. Despite the ups and downs when it comes to working with influencers, brands have continued to turn to influencers to increase the level of engagement and sales, and influencers are finding more creative and lucrative ways to connect brands and products with their communities,” shares Muhammida El Muhajir, the Director of Strategy at WaxPrint Media.”

African brands need to know that Influencer marketing is one of the fastest-growing channels of advertisement in Africa right now. A famous adage says, “Two heads are better than one,” and a better way to prove this than the power of collaborative marketing? There’s so much power and influence that goes into marketing as a whole, much less two people with the same vision. This is why influencer marketing has fast become a valid way of advertisement in Africa. 

Influencer Marketing: What African Brands Need To Know
Wizkid becomes Flutterwave Brand Ambassador.

Influencer marketing has proven an efficient marketing strategy in the past years. 

The rise of influencers in Africa increased a lot over the pandemic as people were forced to stay at home. Others got creative and made their own brand by staying indoors and harnessing every opportunity to increase their viewing audience. 

There can never be too many influencers. As a brand, if you feel like an influencer’s audience can work with the brand in many ways to bring out tremendous results, then, by all means, go for it! You can have as many influencers as you want to influence your product and increase your online presence and performance. African brands need to leverage this to continue to rise in terms of brand promotions and collaborations. 

Influencer Marketing: What African Brands Need To Know
Davido and ALAT

Also, Influencer marketing exposes your brand presence in Africa to a whole new set of individuals who may not be aware of the brand/business. Reaching a wider group of people would create a fresh stream of online leads and convert the new market into sales. Potential customers are waiting to grasp the entire idea behind your brand or product, and this number of customers can be hidden under a particular influencer, so go for it!

The goal is to reach many people and increase sales. When it comes to influencer marketing in Africa, you can reach a lot of other countries with a collaborative post. How cool is that? 

Lastly, African brands need to understand that social media is the target when it comes to influencer marketing. Use the relevant social media platforms needed to enable you to grow your brand in diverse ways. 

Many processes go within the covers of influencer marketing in Africa, but one thing is certain: influencer marketing has come to stay. Contact our team >>>


Content Specialist

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