Gone are the days when social media was merely an accessory in your marketing toolkit. It has evolved into the pulsating core of every successful marketing and advertising strategy. Social media is the launchpad for your brand, the megaphone amplifying your message to the world, and the virtual handshake connecting you with your customers.
However, many businesses remain entrenched in the pre-hashtag era. They either disregard social media entirely or approach it with a casual, weekend-hobby mentality, failing to unleash its true potential. If you find yourself in this category, let me be direct: neglecting social media is severely hampering your business.
CEOs and small business owners, it’s time to shed your analogue blinders and embrace the digital revolution. Consider this your wake-up call to recognize that social media is not optional but essential for the growth and success of your brand.
Before diving headfirst into the world of hashtags and algorithms, take a moment to reflect on these crucial questions:
- Where do my customers spend their time online?
- How can I target them on these platforms with laser-like precision?
- What are my social media goals, and how will I measure success?
By answering these questions and devising a killer social media strategy, you’ll witness your event business soaring to new heights in the social media stratosphere.
So it is evident how social media can immensely impact your business and be one of the most powerful marketing channels to reach out to your audience. In a nutshell, social media helps businesses in these critical areas;
1. Your Competitors Are Using It.
In today’s competitive landscape, it’s highly probable that both local and national businesses, including your competitors, are utilizing platforms like Facebook and other social media channels to market their products or services. If you come across your competitors while browsing these platforms or notice them promoting their social media presence offline, it’s a strong indication that they have an established and engaged audience on those platforms.
2. You Aren’t Taking Advantage Of The Branding And Visibility Benefits It Provides.
Social media has become an integral part of the online experience for a significant majority of adults. Statistics show that nearly 70% of the total adult population is actively engaged on social media platforms. Specifically, 8 out of 10 online adults are utilizing Facebook as their preferred social media platform. Furthermore, 75% of Facebook users access the platform daily, demonstrating the high frequency of usage. Additionally, a significant portion of Facebook users, around 55%, visit the site multiple times throughout the day, emphasizing the platform’s pervasive nature in users’ daily routines.
3. You Overlook The Influence Social Media Has On Consumer Behaviour.
- 54% of consumers say their social media usage has been higher over the last two years than the previous two years. (Sprout Social, 2023)
- 31% of consumers say they are using social media channels to browse for new items to purchase. (Aimia, 2023)
- 90% of consumers trust online reviews as much as they trust personal recommendations. (Yale Center for Customer Insights, 2020)
- 53% of consumers recommend companies or products in tweets, with 48% following through to purchase those products or services. (Sprout Social, 2023)
4. You Aren’t Giving Consumers Access To Your Business.
Consumers want to connect with a brand on Social Media.
The modern consumer seeks connection and engagement with brands through social media. Their purchasing decisions are influenced by social activities, including their friends’ interactions with businesses, online reviews, and more. By not utilizing social media, your business misses out on opportunities to connect with potential customers and even risks losing existing ones.
Chances are, many of your customers are active on social networks daily. Take advantage of this by implementing a strong social media marketing campaign. Follow the guidance provided here to tap into the vast potential of the social media market. By doing so, you can leverage social media marketing to drive business growth and increase sales.
However, if you find yourself enthusiastic about social media but lacking the resources to manage it effectively, consider outsourcing your social media marketing. Outsourcing this aspect of your business can be a cost-effective way to ensure top-notch social media solutions. Expertise and experience are required to navigate the various social media channels and utilize them effectively. Entrusting your company’s social media endeavours to professionals can yield significant benefits.
Outsourcing social media marketing does not mean relinquishing control of your brand. It means finding the right social media solutions for your business, which can be a complex and time-consuming task. However, the effort is well worth it because social media marketing offers exceptional rewards.
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