How to Craft a Winning PR Pitch for Media Coverage in Africa
You've built something incredible for Africa's markets, and you've poured your heart into this. Now it's time to launch your new product, service, or initiative. How do you get it…
African Press Releases: What Gets Them Picked Up Fast (And What Kills Your Chances)
Most African press releases succeed or fail in the first ten seconds a business editor sees them. It’s 9:47 AM in a Lagos newsroom, and the editor’s inbox is stacked…
African PR Strategy Guide: 5 Critical Mistakes Global Brands Make When Expanding to Africa
Global brands land in African markets with big budgets, bold ambitions, and boardroom confidence. But without a clear African PR strategy, they often hand communications to an intern with a…
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How Global Brands Launch with Corporate Events in Nigeria [+ Strategy Guide]
When international brands prepare to enter the Nigerian market, corporate events are often seen as ceremonial, something that ticks the box. But in reality, corporate events in Nigeria can open…
Damage Control Done Right: 5 Things To Do in a PR Crisis
Imagine this… You’re casually scrolling through your business account’s notifications until… You discover your brand is gaining traction on social media but for all the wrong reasons. Maybe someone made…
Combining Data and Creativity: A New Era for African PR
In a rapidly evolving economic landscape, the intersection of data and creativity has become a focal point for driving impactful results in African PR. As Africa's economies continue to grow…
PR vs Marketing: Two Sides of the Same Coin
At first glance, Public Relations (PR) and Marketing seem like close cousins in the big marketing family. They both wear the brand awareness badge, right? But dig a little deeper,…
PR Strategies For Successful Business Growth
Did you know that 83% of consumers say trust plays a major role in their purchasing decisions? In an increasingly competitive marketplace, building trust and credibility has become the cornerstone…
WhirlSpot’s Pick: Five PR Insights from The Barbie Movie
"I'm a Barbie enthusiast in a Barbie-inspired realm..." These catchy lyrics from Aqua's popular song, "Barbie Girl," instantly transport us to a world of nostalgia. Barbie, the iconic doll, has…
How Find the Right Digital PR Agency For Your Brand
For any business, choosing a Digital PR Agency in Nigeria can be stressful, and the outcome can impact the success or failure of your marketing at large. Appointing a Digital…
