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My Father’s Shadow: A Cannes Story for African PR
For decades, African PR has been told to “simplify” its stories for the world, to explain itself, to reframe complexity in ways palatable to Western audiences. This year at Cannes,…
Billboards still work! Here are five use cases
Yes, Billboards still work! For years, marketers have been selling the same story: "Outdoor advertising is dead. Digital killed it." That might work in cities where people bike to work…
3 Proven Ways to Get Press Coverage in Lagos That Builds Real Influence
Lagos is not just another city on your media list, it’s where Nigeria’s headlines are made, and often where West Africa’s narratives begin. If your story catches fire here, it…
Digital PR: 4 Secrets to Creating a Thriving Online Legacy
Remember when PR was just about a handshake and a newspaper mention? Here in Nigeria, and globally, the script has flipped! In 2025, Public Relations (PR) is a dynamic, data-driven…
Hosting a Virtual Event? Here’s What You Should Know
Due to the pandemic, we have witnessed a decline in physical gatherings, which has taken its toll on many corporate or social events. COVID-19 has been hard on everyone, but…