WhirlSpot Media | Integrated Digital Marketing and PR Agency in Nigeria
Introduction Professional services firms are built on expertise, insight, and trust. Whether it’s audit, advisory, tax, legal or consulting, the core product is knowledge. In a crowded marketplace, how that…
Advertising in Africa has never been a one‑size‑fits‑all exercise. The continent’s markets move fast, powered by young, internet‑savvy consumers, unpredictable economic swings, and cultural nuances that can shift from city…
As 2025 comes to a close, organizations are already shifting focus to what’s next. The PR and marketing trends 2026 will be shaped by AI-driven discovery, stricter ROI expectations, immersive…
If 2025 taught me anything as a marketing professional, it’s this: the top marketing campaigns of 2025 were not accidental. They landed at the right cultural moment, leveraged a smart…
Reputation management in Africa is evolving rapidly as communication across the continent becomes faster, more digital, and more culturally nuanced. Public relations has grown beyond press releases and crisis response into a strategic discipline built on trust, consistency, and long‑term impact
Introduction The December Shopping Surge is reshaping how Africans buy, spend, and celebrate during the festive season. As the year winds down and festive vibes spread across Africa, December activities…
Introduction The brands gaining traction in Africa's rapidly changing digital landscape aren't just the loudest; they're also the most connected. Digital communities have developed into potent catalysts for trust, loyalty,…
