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Influencer Marketing: What African Brands Need To Know

It’s an influencer’s world, and we just live in it. In 2016, the influencer market grew from $1.7 billion to $9.7 billion in 2020. In 2021, it rose to $13.8 billion, indicating steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry.   

You might be asking, what is Influencer Marketing? Well, you know that sort of thing when a brand collaborates with an individual to promote a product? That’s basically influencer marketing. 

“The fast growth of influencer marketing shows no signs of depleting globally, and the same goes for a wide range of African markets. Despite the ups and downs when it comes to working with influencers, brands have continued to turn to influencers to increase the level of engagement and sales, and influencers are finding more creative and lucrative ways to connect brands and products with their communities,” shares Muhammida El Muhajir, the Director of Strategy at WaxPrint Media.”

African brands need to know that Influencer marketing is one of the fastest-growing channels of advertisement in Africa right now. A popular adage says “two heads are better than one”, and a better way to prove this than the power of collaborative marketing? There’s so much power and influence that goes into marketing as a whole, much less two people with the same vision. This is why influencer marketing has fast become a valid way of advertisement in Africa. 

Influencer Marketing

Wizkid becomes Flutterwave Brand Ambassador

Influencer marketing has proven an efficient marketing strategy in the past years. 

The rise of influencers in Africa increased a lot over the pandemic as people were forced to stay at home. Others got creative and made a brand of their own by staying indoors and harnessing every opportunity to increase their viewing audience. 

There can never be too many influencers. As a brand, if you feel like an influencer’s audience can work with the brand in many ways, in order to bring out tremendous results, then, by all means, go for it! You can have as many influencers as you want to influence your product and increase your online presence and performance. This is something African brands need to leverage in order to continue to rise in terms of brand promotions and collaborations. 

Influencer Marketing

Davido and ALAT

Also, Influencer marketing exposes your brand presence in Africa to a whole new set of individuals, who may not be aware of the brand/business. Reaching a wider set of people would create a fresh stream of online leads and convert the new market into sales. There are potential customers waiting to grasp the entire idea behind your brand or product, and this number of customers can be hidden under a particular influencer, so go for it! The goal is to reach a lot of people and increase sales, right? When it comes to influencer marketing in Africa, you can reach a lot of other countries with a collaborative post. How cool is that? 

Lastly, African brands need to understand that when it comes to influencer marketing, social media is the target. Make use of the relevant social media platforms needed to enable you to grow your brand in diverse ways. 

There are a lot of processes that go within the covers of influencer marketing in Africa, but one thing is certain, influencer marketing has come to stay. Are you ready to join this train of marketing? Don’t sleep on it! Contact our team >>>

Author avatar
Deborah Achem

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