The Danger of Letting AI Control Africa’s Narrative
In today’s world, the power to shape public perception is no longer just in the hands of journalists or media moguls. AI and PR in Africa are now defining how…
5 Emerging Sectors African Launches Should Target Now
Emerging sectors in Africa are redefining the continent’s growth story. With 1.4 billion people, a rising middle class, and tech adoption outpacing infrastructure, Africa is no longer “the next big…
3 Reasons Why a PR-First Approach Should Be Your First Step in Africa
A PR-first approach for African market entry can make or break your success. Yet, many brands learn this too late. Take the European retail brand that entered Nigeria with a…
3 PR Mistakes Brands Keep Making in Africa (And How to Avoid Them)
Over the years, we've seen brands make mistakes that cost them their marketing success in Africa, not because they lacked resources or their ambition wasn’t enough, but because they failed…
How to Craft a Winning PR Pitch for Media Coverage in Africa
You've built something incredible for Africa's markets, and you've poured your heart into this. Now it's time to launch your new product, service, or initiative. How do you get it…
African Press Releases: What Gets Them Picked Up Fast (And What Kills Your Chances)
Most African press releases succeed or fail in the first ten seconds a business editor sees them. It’s 9:47 AM in a Lagos newsroom, and the editor’s inbox is stacked…
African PR Strategy Guide: 5 Critical Mistakes Global Brands Make When Expanding to Africa
Global brands land in African markets with big budgets, bold ambitions, and boardroom confidence. But without a clear African PR strategy, they often hand communications to an intern with a…
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How Global Brands Launch with Corporate Events in Nigeria [+ Strategy Guide]
When international brands prepare to enter the Nigerian market, corporate events are often seen as ceremonial, something that ticks the box. But in reality, corporate events in Nigeria can open…
Damage Control Done Right: 5 Things To Do in a PR Crisis
Imagine this… You’re casually scrolling through your business account’s notifications until… You discover your brand is gaining traction on social media but for all the wrong reasons. Maybe someone made…
Combining Data and Creativity: A New Era for African PR
In a rapidly evolving economic landscape, the intersection of data and creativity has become a focal point for driving impactful results in African PR. As Africa's economies continue to grow…