WhirlSpot Media | Integrated Digital Marketing and PR Agency in Nigeria
As 2025 comes to a close, organizations are already shifting focus to what’s next. The PR and marketing trends 2026 will be shaped by AI-driven discovery, stricter ROI expectations, immersive…
Nigeria tax reforms 2026 will reshape how organisations plan budgets, manage vendors, communicate decisions, and align stakeholders. While communications leaders may not be present when tax policies are drafted, they…
Reputation management in Africa is evolving rapidly as communication across the continent becomes faster, more digital, and more culturally nuanced. Public relations has grown beyond press releases and crisis response into a strategic discipline built on trust, consistency, and long‑term impact
Introduction The December Shopping Surge is reshaping how Africans buy, spend, and celebrate during the festive season. As the year winds down and festive vibes spread across Africa, December activities…
Introduction The brands gaining traction in Africa's rapidly changing digital landscape aren't just the loudest; they're also the most connected. Digital communities have developed into potent catalysts for trust, loyalty,…
In today’s world, the power to shape public perception is no longer just in the hands of journalists or media moguls. AI and PR in Africa are now defining how…
Emerging sectors in Africa are redefining the continent’s growth story. With 1.4 billion people, a rising middle class, and tech adoption outpacing infrastructure, Africa is no longer “the next big…
A PR-first approach for African market entry can make or break your success. Yet, many brands learn this too late. Take the European retail brand that entered Nigeria with a…
Over the years, we've seen brands make mistakes that cost them their marketing success in Africa, not because they lacked resources or their ambition wasn’t enough, but because they failed…
You've built something incredible for Africa's markets, and you've poured your heart into this. Now it's time to launch your new product, service, or initiative. How do you get it…
