Understanding African Gen Z audiences 101
Spend a few minutes scrolling TikTok and you’ll see them everywhere: dance challenges, street fashion, comedy skits, and freestyle music clips. African Gen Z audiences aren’t just consuming culture; they’re…
From Twitter to X: Everything You Need To Know
Like most social media platforms, Twitter has been the go-to platform for everything newsworthy. From politics and business tips to skill acquisition, education, workplace discussions, banters, hot takes, etc. Twitter's…
Social Media Marketing for B2B: Effective Strategies and Best Practices
Social media marketing has emerged as a powerful tool for businesses, revolutionizing how companies connect with their audiences and generate leads. Social media isn't just for B2C brands showcasing adorable…
Influencer Marketing in B2B: Identifying and Engaging Key Industry Influencers
In the realm of business-to-business (B2B) marketing, the power of influencers is increasingly being recognized as a game-changer. Today, a paradigm shift is shaking up the B2B landscape, and at…
Young food blogger entrepreneur writing blog post and working online on laptop from home office
B2B Content Marketing: How To Create Engaging and Relevant Content
In today's digital age, content marketing has become a cornerstone for businesses to connect with their target audience and build meaningful relationships. For B2B (business-to-business) companies, content marketing plays a…
What Everyone Should Know About Instagram Threads App
Twitter's brevity is a breath of fresh air for individuals who love expressing themselves in quick, witty threads. But on Instagram, the platform for captivating visuals, things get a little…complicated.…
Guaranteeing a Satisfying Web Design Experience is How WhirlSpot Media Draws in Clients
Incorporated in 2019, WhirlSpot Media is an extension of your marketing team, providing strategy, expertise, and execution in areas where you require it the most. Its mission is to improve…
Understanding The New Era Of Influencer Marketing in Nigeria
Influencer marketing in Nigeria is fast becoming an integral part of marketing efforts and a popular medium for brands to interact and engage with their audiences meaningfully. The brands that…
Young African female influencer adjusting a smart phone and ring light before doing an online vlog post at home
Influencer Marketing: What African Brands Need To Know
It’s an influencer’s world, and we live in it. In 2016, the influencer market grew from $1.7 billion to $9.7 billion in 2020. In 2021, it rose to $13.8 billion,…
The Future of Digital Marketing in Africa
The surging number of African startups and brands eyeing the continent as a growth engine validates the critical need for digital marketing. As the decade unfolds, digital marketing remains a…