WhirlSpot Media | Integrated Digital Marketing and PR Agency in Nigeria
Emerging sectors in Africa are redefining the continent’s growth story. With 1.4 billion people, a rising middle class, and tech adoption outpacing infrastructure, Africa is no longer “the next big…
Spend a few minutes scrolling TikTok and you’ll see them everywhere: dance challenges, street fashion, comedy skits, and freestyle music clips. African Gen Z audiences aren’t just consuming culture; they’re…
Yes, Billboards still work! For years, marketers have been selling the same story: "Outdoor advertising is dead. Digital killed it." That might work in cities where people bike to work…
A PR-first approach for African market entry can make or break your success. Yet, many brands learn this too late. Take the European retail brand that entered Nigeria with a…
Before their African market entry strategy, smart brands have a quiet phase behind closed doors: the strategy room. The marketing team wants cultural impact. The C-suite wants measurable ROI. Local…
Lagos is not just another city on your media list, it’s where Nigeria’s headlines are made, and often where West Africa’s narratives begin. If your story catches fire here, it…
Most African press releases succeed or fail in the first ten seconds a business editor sees them. It’s 9:47 AM in a Lagos newsroom, and the editor’s inbox is stacked…
Global brands land in African markets with big budgets, bold ambitions, and boardroom confidence. But without a clear African PR strategy, they often hand communications to an intern with a…
Performance marketing in African markets is a whole different focus entirely. And if you’ve tried running campaigns, this might sound familiar: your Customer Acquisition Cost (CAC) keeps climbing. Your ROAS…
One pattern we’ve noticed across industries is that most global brands underestimate how different Africa really is. They see 54 countries as one market, underestimate regulatory complexity, and confuse cultural…
