Background
The Ethiopian HR firm, Gebeya aimed to solidify and strengthen its reputation in the talent marketplace as a Pan African industry leader through timely response to emerging trends, exposure through top-tier media, and targeting prospective and existing clients with valuable propositions. Our approach was to study workplace evolution insights, research the current and future industry trends shaping the modern workplace, and deploy data-driven and responsive PR campaigns around these insights to position Gebeya as domain authority.
The Challenge
The HR industry was at a pivotal juncture, and Gebeya faced stiff competition from local and international brands. Generally, talent retention across the industry hinged on crucial decisions, balancing investments in people and technology and fostering a nurturing company culture. To stay ahead of the competition and strengthen brand authority, Gebeya seeks valuable insights on the imminent HR trends and top-notch PR to connect with target audiences and prospective clients.
The Strategic Solution
The HR industry was at a pivotal juncture, and Gebeya faced stiff competition from local and international brands. Generally, talent retention across the industry hinged on crucial decisions, balancing investments in people and technology and fostering a nurturing company culture. To stay ahead of the competition and strengthen brand authority, Gebeya seeks valuable insights on the imminent HR trends and top-notch PR to connect with target audiences and prospective clients.
Highlight: Workplace Trends for 2023
Our research delved into answering the burning question: “What will shape the modern workplace and the future of work in 2023?” Capturing thoughts and projections from industry frontrunners, the insights provided a comprehensive look into the evolution of the workplace.
Notable highlights
VENTURES AFRICA: Emerging Hr Trends To Watch Out For In 2023 And Beyond
MONITOR UGANDA: Employers tasked to improve employee’s wellbeing
THOUGHT LEADER FEATURE PROF. NDUBUISI
Highlight: Workplace Trends for 2023
The media engagement achieved the dual objective of cementing Gebeya’s reputation as a credible authority in the talent domain and an indispensable reservoir of knowledge and insights for its clientele.
Achieved a staggering 80% top-tier media placements delivering enriched content to its Pan-African clientele base.
Positioned the Gebeya brand as a visionary at the forefront of discussing workplace and talent dynamics evolution in Africa.
Increased engagement through strategic trend analysis, data-driven PR initiatives, and industry engagement saw a notable boost.
