WorkPay, a prominent and innovative HR-Tech company, embarked on a mission to establish a formidable presence within Nigeria’s dynamic business landscape.
Industry:
HR software
Services:
Product Launch, Event
Planning, Vendor Management
Top Media Placement:
125
HQ:
Nairobi, Kenya
Our objective was clear: bring together the most influential figures in the business world, including industry leaders, discerning decision-makers, prospective clients eager to explore WorkPay’s offerings, and investors keen to be a part of this transformative journey.
With meticulous planning, we oversaw a market launch event that served as a pivotal moment in WorkPay’s journey. Despite the challenging time constraints, we rose to the occasion and delivered a soft launch that exceeded expectations. The event was an exclusive gathering, graced by key stakeholders,investors and top voices within the HR-Tech industry.
Community Building: The networking sessions facilitated connections between HR professionals, Industry players, Business owners, Investors, and the team. This helped create a close-knit community interested in advancing HR tech solutions in Nigeria.
Immersive Experience: Attendees appreciated the interactive experiences and the chance to converse directly with WorkPay’s representatives. This resulted in a deeper understanding of the product and brand.
Market Penetration: The event played a pivotal role in WorkPay’s’ market penetration strategy and helped the brand establish a solid foothold in the new market.
