SHAREit Lite
Public Relations Consultancy
Content
Media Relations
Market Entry
120+
Total media placements
10+
Data-driven pieces of coverage
65+
Top-tier placements
2M+
Mentions across news and
beyond social media
50%
Increase in top-tier
coverage over six months
Industry:
Software company
The Brief
As an entrant into the African market, SHAREit Lite enlisted WhirlSpot to drive its launch starting with Nigeria.
To generate awareness, establish credibility as an industry leader in the Nigerian P2P file sharing space.
Showcase its stance to stakeholders and strategically positioning itself to attract a loyal user base in Nigeria.
Pain points
- A lack of visibility into the technology and SaaS space in Nigeria
- Low PR credibility
- Lack of Market Insight
Crafting a winning PR plan
For SHAREit Lite, we took a multi-phase PR approach, initially focusing on the launch and then shifting to an ongoing media relations strategy that solidified the brand’s credibility and differentiated its offerings. We did this through a variety of tactics, including leveraging proprietary data, thought leadership, newsjacking, and targeted storytelling.
Our team conducted industry analysis to suggest the right press releases to target through the media. By balancing SHAREit Lite’s unique selling points with impact, we were able to reach the right audiences without attempting a hard sell.
Objectives
- Develop strategic engagement that will lead to a positive public perception through media relations.
Pain points
- We accurately presented the company to the public positively
- 10% increase overall in SOV.
- 50% increase in top-tier coverage over six months.
We delivered a market intelligence report for the Nigerian market, effectively enhancing the brand’s image through strategic media relations, a successful launch, and securing over 120 media placements in just six months. Over half of these placements were in top-tier outlets, significantly elevating SHAREit Lite’s visibility across various platforms such as news articles, forums, blogs, websites, and Twitter
This delivered an impressive 2 million mentions across news and social media platforms, along with a remarkable 50% improvement in SHAREit Lite’s ranking on Google Playstore in Nigeria, consequently boosting its search engine results.
Articles
Here are some curated articles written by top news platforms in the country