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Project Overview
Nepad Business Group Nigeria (NBGN) is a non-profit organization that facilitates and promotes development programmes and initiatives for the sustainable economic and social development on the continent and the greater wellbeing in our local regions. As part of their continued evolution, NBGN acknowledged the need for a digital makeover that captured their core while showcasing their modern relevance. Their choice for this pivotal journey? WhirlSpot Media. The brand sought to revamp its digital presence while retaining its core brand identity. Partnering with WhirlSpot Media, they embarked on an exciting digital transformation journey.
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Industry:

NGO

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Services:

Web Redesign, UI Frame-
work, Content Revamp

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No. of Employees:

20+

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HQ:

Lagos, Nigeria

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2460+

Membership Count

45+

Numbers of partners

250+

Businesses supported

Over the years, NBGN has not just grown in size but also in its scope of initiatives and engagements. Their legacy was rich, filled with projects, collaborations, and success stories. Yet, their digital presence, their website, seemed like a relic of the past. It lacked the dynamism of their modern endeavors and failed to capture the essence of their comprehensive capabilities. Moreover, with the changing digital landscape, NBGN realized the importance of having an online platform that was both responsive and interactive. They wanted to reposition themselves not just as an NGO rooted in history, but as a contemporary thought leader driving Africa’s economic development.

The Strategic Solution:

WhirlSpot Media took on the challenge with a holistic approach. They began with comprehensive workshops to understand NBGN’s vision, core values, and future aspirations.

Content Strategy:

The first step was revamping the content. WhirlSpot Media introduced storytelling elements that showcased NBGN’s milestones, initiatives, and success stories. This made the NGO’s mission more relatable and engaging to the audience.
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Challenge

Over the years, NBGN has not just grown in size but also in its scope of initiatives and engagements. Their legacy was rich, filled with projects, collaborations, and success stories. Yet, their digital presence, their website, seemed like a relic of the past. It lacked the dynamism of their modern endeavors and failed to capture the essence of their comprehensive capabilities. Moreover, with the changing digital landscape, NBGN realized the importance of having an online platform that was both responsive and interactive. They wanted to reposition themselves not just as an NGO rooted in history, but as a contemporary thought leader driving Africa’s economic development.

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Scalability:

Keeping future growth in mind, the website was built on a platform that could easily be expanded, both in terms of content and functionality.

UI Framework:

Recognizing the diverse audience NBGN catered to, WhirlSpot Media employed a user-centric design philosophy. The aim was to make navigation intuitive, ensuring that visitors could easily access the information they were seeking.

Responsive Design:

With the proliferation of mobile devices, the new website was designed to be fully responsive, offering seamless browsing experiences across devices of varying screen sizes.
Results
WhirlSpot Media’s meticulous approach bore fruit: NBGN’s renewed digital platform now serves as a true reflection of its pioneering role in African economic development. This project’s success lay not just in the revamped digital elements but in the way WhirlSpot Media retained the brand’s long-term brand equity. The website now presents Nepad Business Group Nigeria as a forward-thinking leader and a guiding force in African economic development. This modern digital platform not only reflects current standing but also sets the stage for future growth and industry influence. This collaboration between NBGN and WhirlSpot Media stands as an exemplary model of how digital transformation, when executed with precision and understanding, can amplify an organization’s mission and expand its reach.