Completed 20 Jan 2022
SHAREit Lite Market Entry Project in Nigeria
Here are the highlights of projects completed by Whirlspot over the past years
SHAREit Lite is a Software company
Total media placements
Data-driven pieces of coverage
Top-tier placements
Mentions across news and beyond social media
Increase in top-tier coverage over six months
Understanding of the Brief
As a new player in the space, SHAREit Lite enlisted WhirlSpot to support its launch in Africa, starting with Nigeria and generate both awareness and credibility. WhirlSpot understood from the onset that SHAREit Lite wants to position as an industry leader in the Nigerian P2P file sharing space, gently highlighting its stance to stakeholders and positioning to win more users in Nigeria.
Image courtesy of Laura Davidson via Unsplash
Several marketing challenges
- A lack of visibility into the technology and SaaS space in Nigeria
- Low PR credibility
- Lack of Market Insight
Crafting a winning PR plan
For SHAREit Lite, we took a multi-phase PR approach, initially focusing on the launch and then shifting to an ongoing media relations strategy that solidified the brand’s credibility and differentiated its offerings. We did this through a variety of tactics, including leveraging proprietary data, thought leadership, newsjacking, and targeted storytelling.
Our team conducted industry analysis to suggest the right press releases to target through the media. By balancing SHAREit Lite’s unique selling points with impact, we were able to reach the right audiences without attempting a hard sell.
Image courtesy of Leon via Unsplash
Objectives
- Present a market intelligence report on the Nigerian Market.
- Create a positive perception of the brand in the public through Media Relations.
Result Achieved
We accurately presented the company to the public positively
- 10% increase overall in SOV.
- 50% increase in top-tier coverage over six months.
The Results
As a new player in the space, SHAREit Lite had an opportunity to differentiate its file sharing solutions and offerings to capture market share as a premier mobile file sharing solution’s provider. The result was a successful launch and 120+ total media placements in six months, more than half of those were top-tier placements, helping to raise SHAREit Lite’s profile across news, forums, blogs, websites, and Twitter. The results? Over 2 million mentions across news and social media, and a 50% increase in SHAREit Lite’s position on Google Playstore in Nigeria and this improved its search engine results.Our team conducted industry analysis to suggest the right press releases to target through the media. By balancing SHAREit Lite’s unique selling points with impact, we were able to reach the right audiences without attempting a hard sell.
Articles
Here are some curated articles written by top news platforms in the country
Guardian
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Tech Cabal
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Vanguard
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Tech Build Africa
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